ARTICLES31-40

Ko, Minjeong and Kiwan Park (2022), “The Intelligent Are Full of Doubt: Why Probabilistic Uncertain Advice Is Evaluated More Highly Than Certain Advice,” Korean Journal of Marketing, 37(August), 1-25

[고민정, 박기완 (2022), “왜 불확실한 확률 조언이 확실한 조언보다 선호되는가?” 마케팅연구, 37(1: August), 1-25]

Lead Article; Best Paper Award (Winner)

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39

Sukhyun Kim, Kiwan Park, and L. J. Shrum (2022), “Cause‐Related Marketing of Luxury Brands: Nudging Materialists to Act Prosocially,” Psychology & Marketing, 39(6: June), 1204-1217

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38

Kim, Yaeri, Kiwan Park, and Seojin Stacey Lee (2022), “Human-Like Underdog Brands: How Brand Personality Affects Self-Service Technology Adoption,” Social Behavior and Personality, 50(4: April), e11237

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37

Seojin Stacey Lee, Kiwan Park, and Yaeri Kim (2022), “Self-Service Versus Human Interaction in Private Consumption: The Moderating Role of Brand Personality,” Social Behavior and Personality, 50(4: April), e11322

Selected as Editor’s Pick – August 2022

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36

Lee, Shinhyoung and Kiwan Park (2022), “How Looking Forward over the Short Period To-Go Affects Consumer Enjoyment: Role of Temporal Scarcity in Access-Based Services,” Journal of Retailing and Consumer Services, 65(March), 102521

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35

Kim, Yaeri Kim, Kiwan Park, Yaeeun Kim, Wooyun Yang, Dong-uk Han, and Wuon-Shik Kim (2020), "The Impact of Visual Art and High Affective Arousal on Heuristic Decision-Making in Consumers," Frontiers in Psychology, 11(565829: November), 1-16

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34

Chung, Kyungmi, Jin Young Park, Kiwan Park, and Yaeri Kim (2020), “Which Visual Modality Is Important When Judging the Naturalness of the Agent (Artificial Versus Human Intelligence) Providing Recommendations in the Symbolic Consumption Context?” Sensors, 20 (17: September 3), 5016, 1-14

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33

Kim, Yaeri and Kiwan Park (2020), “When the Underdog Positioning Backfires! The Effects of Ethical Transgressions on Attitudes Toward Underdog Brands,” Frontiers in Psychology, 11(1988: September), 1-15

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32

Roh, Minjung and Kiwan Park (2019), “Adoption of O2O Food Delivery Services in South Korea: The Moderating Role of Moral Obligation in Meal Preparation,” International Journal of Information Management, 47(August), 262-273

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31

Kim, Yaeri, Kiwan Park, and Seojin Stacey Lee (2019), “The Underdog Trap: The Moderating Role of Transgression Type in Forgiving Underdog Brands,” Psychology & Marketing, 36(January), 28-40

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