ARTICLES21-30

Youn, Y. Jin and Kiwan Park (2018), “Social Comparison Theory and Interpersonal Contact: The Influence of Incidental Envy on Contacting Higher or Lower Status Others,” Asia Marketing Journal, 20(2: July), 41-63

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29

Kim, Yaeri, Yookyung Park, Youseok Lee, and Kiwan Park (2018), “Do We Always Adopt Facebook Friends' eWOM Posting? The Role of Social Identity and Threat,” International Journal of Advertising, 37(1: January), 86-104

Also published in "Electronic World of Mouth as a Promotional Technique: New Insights from Social Media," ed. Shu-Chuan Chu, Juran Kim, and Charles R. Taylor, pp.86-104, Routledge: London and New York

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28

Youn, Y. Jin and Kiwan Park (2017), “Do We Always Hope to Become “Better” When We Experience Envy? Effects of Incidental Envy and Social Context on Self-Improvement Behavior,” Asia Marketing Journal, 19(2: July), 45-61

Best Paper Award (Winner)

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27

Ohk, Kyunryoung, So-Hyun Joo, Kiwan Park, Hae Kyung Yang (2017), “The Effect of NPD on Social Network Formation and Information Sharing Behavior,” Information, 20, 8(B: August), 6055-6062

26

Min, Dongwon and Kiwan Park (2017), “The Role of Justice Belief in Coping with Threats to Socioeconomic Status through Status Consumption,” Journal of Korean Marketing Association, 32(1: February), 1-27

[민동원, 박기완 (2017), “지위 상징적 소비를 통한 지위 위협에 대한 대응과 정당성 신념의 역할,” 마케팅연구, 32(1: February), 1-27]

Best Paper Award (Winner)

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25

Park, Kiwan and Sunghee Jun (2016), “The Effect of Malicious Envy on Consumer Product Choice: The Moderating Role of Mental Orientation,” Journal of Korean Marketing Association, 31(3: August), 101-126

[박기완, 전성희 (2016), “악의적 질투가 소비자의 제품 선택에 미치는 영향: 심적 초점의 조절 효과,” 마케팅연구, 31(3: August), 101-126]

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24

Park, Kiwan and Seojin Stacey Lee (2015), “The Role of Beneficiaries’ Group Identity in Determining Successful Appeal Strategies for Charitable Giving,” Psychology & Marketing, 32(12: December), 1117-1132

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23

Kim, Hakkyun, Kyoungmi Lee, and Kiwan Park (2015), “Balancing Out Feelings of Risk by Playing It Safe: The Effect of Social Networking on Subsequent Risk Judgment,” Organizational Behavior and Human Decision Processes, 131(November), 121-131

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22

Kim, Yoonjeun, Kiwan Park, Yaeri Kim, and Youngmok Chung (2015), “Comparison of Experienced and Inexperienced Consumers’ Utilisation of Extrinsic Cues in Product Evaluation: Evidence from the Korean Fine Arts Market,” Asia Marketing Journal, 17(3: October), 105-127

Best Paper Award (Winner)

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21

Kiwan, Park, Hae Kyung Yang, Kyungyoung Ohk, and So-Hyun Joo (2015), "In-Group Bias in Perceptions of Competence and Warmth about Age Groups in the Korean Society," Journal of Consumer Studies, 26(4: August), 103-135

[박기완, 양혜경, 옥경영, 주소현 (2015), “한국사회의 연령집단에 대한 유능함과 따뜻함 지각: 내집단 편향효과를 중심으로,” 소비자학연구, 26(4: August), 103-135]

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