ARTICLES01-10

Kim, Gwang-Suk, Grace Yuna Lee, and Kiwan Park (2010), “A Cross-National Investigation on How Ethical Consumers Build Loyalty toward Fair Trade Brands,” Journal of Business Ethics, 96(4: November), 589-611

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09

Park, Kiwan (2010), “The Role of Elaboration Moderating the Effects of Temporal Construal on Evaluation,” Seoul Journal of Business, 16(1), 65-92

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08

Kim, Hakkyun, Kiwan Park, and Norbert Schwarz (2010), “Will This Trip Really Be Exciting? The Role of Incidental Emotions in Product Evaluation,” Journal of Consumer Research, 36 (April), 983-991

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07

Chang, Gina and Kiwan Park (2010), “The Effects of Incongruent Product Attributes and Message Arguments on New Product Evaluation,” Journal of Commodity Science and Technology, 28(1), 51-61

[장지나, 박기완 (2010), “신제품 속성의 불일치성과 메시지 주장이 신제품 평가에 미치는 영향,” 상품학 연구, 28(1), 51-61]

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06

Park, Kiwan and Euon Yeoung Byun (2009), “The Effect of Articulating Sponsorship Purpose on Sponsor Attitude,” Korean Business Journal, 43, 133-163

[박기완, 변은영 (2009), “스폰서십 목적 알림이 스폰서 태도에 미치는 효과에 관한 연구,” 경영논집, 43, 133-163]

05

Han, Woong Hee, Youjae Yi, Jae-Il Kim, and Kiwan Park (2009), “The Effects of Prior Knowledge and Involvement on Consumer's Belief Inconsistency,” Journal of Korean Marketing Association,” 24(1), 51-76

[한웅희, 이유재, 김재일, 박기완 (2009), “사전 지식 및 관여도가 소비자의 신념불일치에 미치는 효과,” 마케팅연구, 24 (1), 51-76]

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04

Yi, Youjae, Suna La, Kiwan Park, and Jaeyeon Lee (2008), “Samsung Petrochemical: Total Marketing Strategy and Customer Value Creation,” Korean Marketing Journal, 10(3), 127-146

[이유재, 라선아, 박기완, 이재연 (2008), “삼성석유화학의 토털 마케팅을 통한 고객 가치 창출: SPC 사례,” 한국마케팅저널, 10(3), 127-146]

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03

Priester, Joseph R., Richard E. Petty, and Kiwan Park (2007), “Whence Univalent Ambivalence? From the Anticipation of Conflicting Reactions,” Journal of Consumer Research, 34(June), 11-21

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02

Park, Kiwan (2005), “Psychological Experience of Attitudinal Ambivalence as a Function of Manipulated Source of Conflict and Individual Difference in Self-Construal,” Seoul Journal of Business, 11(1), 65-76

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01

Priester, Joseph R., John Godek, Dhanajay Nayakankuppum, and Kiwan Park (2004), “Brand Congruity and Comparative Advertising: When and Why Comparative Advertisements Lead to Greater Elaboration,” Journal of Consumer Psychology, 14 (1&2), 115-123

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