2023 – 2025: Student Design Major, Committee Member
2024 – 2026: Dan-Am Library (SNU Business School), Library Director
2019 – 2020: Director, Institute of Management Research, Seoul National University
2017 – 2018: Deputy Director, Institute of Management Research, Seoul National University
2014 – 2015: Visiting Scholar, Marshall School of Business, University of Southern California, CA
2004 – 2007: Assistant Professor of Marketing, SKK Graduate School of Business, Sungkyunkwan University, Korea
2004 – 2004: International Faculty Fellow, MIT Sloan School of Management, Cambridge, MA
Education
Stephen M. Ross School of Business, University of Michigan, Ann Arbor, MI, USA
Ph.D., Business Administration (Marketing)
M.A., Statistics (Dual Degree)
College of Business Administration, Seoul National University, Seoul, Korea
M.B.A., Business Administration
B.B.A., Business Administration, Magna Cum Laude
Honors, Awards, & Grants
Future Basic Discipline Foundation Establishment Program, Seoul National University, 2023,2024
Journal of Korean Marketing Association, Best Paper Award, Winner (2018, 2023)
National Research Foundation (NRF) of Korea Research Grant, 2019-2022, Principal Investigator
Best Conference Paper Award, KSMS (Korean Scholars of Marketing Science) International Conference, November 16, 2019
Journal of Consumer Studies, Best Paper Award, Runner-Up (2016)
Asia Marketing Journal, Best Paper Award, Winner (2016, 2018)
National Research Foundation (NRF) of Korea Research Grant (No. 2-2013-4837-001-1), 2013-2016
SNU Research Award for Research Excellence, 2011
SKKU Research Fund for Junior Faculty, Sungkyunkwan University, Seoul, Korea, 2005
Leo Burnett Scholars Fund, December 2003
Doctoral Research Grant, Stephen M. Ross School of Business, University of Michigan, May 2003
Milton G. & Josephine H. Kendrick Fellowship in Marketing for research excellence, Stephen M. Ross School of Business, University of Michigan, March 2003
Doctoral Internationalization Consortium in Marketing, Fellow, University of Texas at Austin, April 11-14, 2002
Charles H. Gessner Fellowship for outstanding graduate students, Stephen M. Ross School of Business, University of Michigan, March 2002
32nd Annual Haring Symposium, Fellow, Indiana University, March 2002
Phelps Fellowship, Stephen M. Ross School of Business, University of Michigan, 1999 – 2003
Academic Position
2008 – Present: Professor of Marketing, Seoul National University Business School
2020 – Present: Seoul National University AI Institute, Adjunct Researcher
2023 – 2025: Student Design Major, Committee Member
2024 – 2026: Dan-Am Library (SNU Business School), Library Director
2019 – 2020: Director, Institute of Management Research, Seoul National University
2017 – 2018: Deputy Director, Institute of Management Research, Seoul National University
2014 – 2015: Visiting Scholar, Marshall School of Business, University of Southern California, CA
2004 – 2007: Assistant Professor of Marketing, SKK Graduate School of Business, Sungkyunkwan University, Korea
2004 – 2004: International Faculty Fellow, MIT Sloan School of Management, Cambridge, MA
Education
Stephen M. Ross School of Business, University of Michigan, Ann Arbor, MI, US
Ph.D., Business Administration (Marketing)
M.A., Statistics (Dual Degree)
College of Business Administration, Seoul National University, Seoul, Korea
M.B.A., Business Administration
B.B.A., Business Administration, Magna Cum Laude
Honors, Awards, & Grants
Future Basic Discipline Foundation Establishment Program, Seoul National University, 2023, 2024
Journal of Korean Marketing Association, Best Paper Award, Winner (2018, 2023)
National Research Foundation (NRF) of Korea Research Grant, 2019-2022, Principal Investigator
Best Conference Paper Award, KSMS (Korean Scholars of Marketing Science) International Conference, November 16, 2019
Journal of Consumer Studies, Best Paper Award, Runner-Up (2016)
Asia Marketing Journal, Best Paper Award, Winner (2016, 2018)
National Research Foundation (NRF) of Korea Research Grant (No. 2-2013-4837-001-1), 2013-2016
SNU Research Award for Research Excellence, 2011
SKKU Research Fund for Junior Faculty, Sungkyunkwan University, Seoul, Korea, 2005
Leo Burnett Scholars Fund, December 2003
Doctoral Research Grant, Stephen M. Ross School of Business, University of Michigan, May 2003
Milton G. & Josephine H. Kendrick Fellowship in Marketing for research excellence, Stephen M. Ross School of Business, University of Michigan, March 2003
Doctoral Internationalization Consortium in Marketing, Fellow, University of Texas at Austin, April 11-14, 2002
Charles H. Gessner Fellowship for outstanding graduate students, Stephen M. Ross School of Business, University of Michigan, March 2002
32nd Annual Haring Symposium, Fellow, Indiana University, March 2002
Phelps Fellowship, Stephen M. Ross School of Business, University of Michigan, 1999 – 2003
Service Activities
Academic Conferences
Korean Society of Consumer Studies
Korean Society of Design Science
Korean Consumption Culture Association
Korean Marketing Association
Services Marketing Association
Editorial Review Boards: Korea Business Review, Journal of Korean Marketing Association, Asia Marketing Journal, Korean Management Review, etc.
Other Activities
Gwanak Foundation for Artis & Culture, Board of Directors
The City of Seoul Festival Committee
Professor Kiwan Park
SNU BUSINESS SCHOOL
Professor Kiwan Park
Seoul National University, 1 Gwanak-ro, Seoul, Republic of Korea, 08826
